Since its opening, La Petite Robe Noire, now known as Maison LPRN, has quickly become the destination for women in Quebec, looking for the perfect outfit for every special occasion. Whether for a glamorous event or for an evening with friends, the variety of dresses found there is almost unimaginable. With more than 10 years of experience in clothing image and styling, co-founders Vanessa and Mélodie have built a loyal community that continues to grow over the years.
These two women and best friends have conquered the hearts of their customers thanks to their welcoming and energetic personalities. Their success is based on the authentic connection they establish with every customer who walks through the door of their shop. In this article, we invite you to discover the story of Vanessa and Mélodie and how their shared passion for fashion and the environment gave birth to a company with a bright future.
Creation of La Petite Robe Noire
The idea of creating La Petite Robe Noire came at the very end of 2014. Barely a few weeks later, the girls had already acquired their first premises to settle in. Together, they have built a space where sharing, conviviality, and mutual aid are the key words.
Since its opening, the boutique has had the pleasure of dressing many Quebec public figures for events. From galas and red carpets to charity balls.
From the start, Vanessa and Mélodie shared a common vision: to offer a more responsible and concerned business model for a future that never goes out of style. Being part of a circular and sharing economy has always been a priority for the two businesswomen.
First association with Occupation Double
How not to remember the evening dresses worn by the candidates during the famous red carpets? Maison LPRN became a partner of the show for the first time in the fall of 2018. Since then, viewers have had the chance to admire out-of-the-ordinary outfits, each as unique as the next. Each candidate was dressed according to their personality in order to highlight their unique style.
Over the years, Maison LPRN has built solid and lasting business relationships based on trust, transparency and a constant desire for innovation to meet the needs of its partners and customers.
The impact of the pandemic
The global pandemic has been a real challenge for businesses around the world, including fashion boutiques. Vanessa and Mélodie had to be creative and adaptable to survive the cancellation of events due to health restrictions. Thus was born the thrift store La Petite Penderie, an initiative that allowed them to continue to prosper despite the difficult situation.
During this period, the thrift store located in the same premises of Maison LPRN was open to the public and you could find clothes of all kinds there and you could also order pieces online.
Closing of the La Petite Robe Noire store
Despite all the efforts made by Mélodie and Vanessa during the pandemic to continue their operations, it was in December 2021 that they had to make the difficult decision to close the store. It was a very hard blow for them knowing all the sacrifices they made in previous years to get this far.
It was during the closure of the store that they were able to take a step back. This period was beneficial to them since they were able to reinvent themselves and improve their concept.
Reopening under Maison LPRN
Nearly nine months after the store closed, it has been reborn in a whole new light. Not only with a new name, but with an improved concept. The current market full of challenges has given new ideas to girls who have not said their last word!
In addition to dress rentals, there is now a ready-to-wear section available in store and online, as well as a wardrobe service with Vanessa. This one offers you the exclusivity of having access to the complete inventory.
Through their unwavering passion for fashion and commitment to a more sustainable business model, Vanessa and Mélodie have navigated through challenges, including the global pandemic, to continue to serve their clientele with an assortment of apparel that combines style, quality and environmental awareness.
Despite the obstacles encountered, La Petite Robe Noire, now known as Maison LPRN, remains a favorite place for women in Quebec looking for the perfect outfit for any occasion.
Vanessa and Mélodie's dedication to creating an authentic connection with each client, along with their ability to adapt and innovate, has allowed their business to thrive and grow!